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Fire Truck ImageOver the weekend, the Cathedral City Fire Department placed a new fire engine in service. The new piece of apparatus will be responding out of Station 411 on Date Palm and Buddy Rogers Ave. This has been a long awaited process, and we are glad to introduce E411 to the citizens of Cathedral City. E411 is a 2008 Pierce Quantum, Type I apparatus. The new fire engine is state of the art and meets all of the current national standards.

The City Council authorized the purchase of the new engine at the November 08, 2006, City Council meeting. The fire engine was a planned expenditure, and was purchased through the City’s Equipment Replacement Fund. We were originally approved to purchase a 2006 American La France, Type I engine. The department was on track to have a new pumper delivered in late 2007 to replace an aging piece of apparatus. A 1987 Pierce Telesquirt was going to be used as a trade in, as it had exceeded its life expectancy. It was in need of repairs that created a fiscal drain on the maintenance budget. The cost to repair the fire engine would have exceeded its value. In October 2007, the department was notified by American La France that the pumper construction had not started, and would not be completed in time, due to fiscal issues by the manufacturer.

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One of the most exciting programs ever undertaken by Cathedral City is about to get underway.

The "Cathedral City Economic Stimulus Program" was approved by the City Council, operating as the Redevelopment Agency Board, in April. The RDA is entirely separate from the City's General Fund operations such as Police, Fire and other essential services. Monies were redirected from a moribund Street Facade Improvement program towards this immediate and urgently needed stimulus package. For our City's new car dealerships, this means a greatly expanded ability to attract customers via promotions funded both by the City and the dealerships themselves. Much of the City's General Fund (which supports Police, Fire, etc.) is derived from auto sales taxes.

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Preparing for a Complete Census Count in April 2010

In preparation for the 2010 Census next April, the Census Bureau will be canvassing addresses here in Cathedral City and throughout the United States. This important work is now underway. The Census Bureau conducts Address Canvassing to update its address and map database to make sure that it is accurate and current. The Census Bureau will use the updated Address Canvassing information to deliver questionnaires to every address in areas where Address Canvassing is conducted.

For the first time in Decennial Census history, census workers will confirm, add, and delete addresses using a GPS-equipped hand-held computer. Each computer is so secure that it will work only when activated by the fingerprint of its assigned operator.

 
Mario Corona, of Cathedral City, test drove a Nissan Titan at the Palm Springs Nissan dealership. He entered the $5,000 Test Drive Drawing and later found out he was the winner. Surprised at his win, “I’ve never won anything in my life,” he said. He ended up using his $5,000 prize to help him purchase the Nissan Titan.

The $5,000 Test Drive drawings are twice a month for a limited time. All three winners so far have applied their winnings to the purchase a car.

The drawings are part of an enhanced marketing program between the City and the New Auto Dealers aimed at getting more people test driving and hopefully purchasing cars in Cathedral City. This helps the auto dealers and also helps generate the much needed sales tax dollars needed by the City.

Soon, people buying cars in Cathedral City will be receiving Cathedral City Dollars which can be spent at any participating Cathedral City merchant.
 

Features www.CCisValue.Com website.

The City of Cathedral City is launching a new marketing campaign beginning in July that will both help marketing the City as a great place to Shop, Dine, Play, Live, Work and Stay and help support the local business community at the same time.

"The Marketing Committee has found a way for the City's scarce marketing dollars to do double duty - to get the City's branding message while using those same dollars to lead potential shoppers to Cathedral City businesses," said Mark Carnevale, Chair of the Cathedral City Marketing Committee.

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