Spirit of the Desert

Page 3


Attracting New Business 
En Español

Income from sales tax is important to Cathedral City, so new business development and business retention is vital to the City’s future. A number of new businesses have selected Cathedral City to be their new home.

Sonic burger has reopened for business after a recent fire. When it first opened (the Cathedral City store is the only Sonic Burger in the area), the restaurant was so popular it was difficult to find a place to park. After the fire, Sonic worked closely with the City to expedite the re-building process to allow the restaurant to reopen as quickly as possible – just a bit over 10 weeks.

Reilly’s Irish Pub & Restaurant (35-903 date Palm Drive) is another example of the City helping the owner open the pub as quickly as possible.

Picanha Churrascaria opened in early May in the Desert IMAX building on East Palm Canyon and Cathedral Canyon Drive. The restaurant is a Brazilian barbeque where waiters serve meat from long sword-like skewers.

In the auto world, in addition to the huge expansion of the Toyota dealership, Auto Zone, specializing in newer pre-owned vehicles, also opened in May on Ramon Road, east of Date Palm Drive. Arroyo Auto Repair received preliminary approval for future construction from the Planning Commission.

Various plans have been submitted for the John Deere building located at Sunair Plaza and Bankside Drive. It is anticipated that the business will sell landscaping and irrigation equipment and supplies.

Wessman Development and retailers from both the Canyon Plaza North and Canyon Plaza South shopping centers will premiere their new “Saturdays @ Canyon Plaza South”, an outdoor shopping extravaganza beginning May 3rd.

It will be a weekly event featuring upscale outdoor bazaar, opening with 40 vendors with the potential of growing to 125 vendors with unique and unusual items: art, antiques, clothing, crafts fabrics, fresh organic produce, beverages and much more. Furnishings, home goods, jewelry, liquidations, mid-century, modern, and estate items are also planned. Vendors are both local and from outside the area.

Stater Brothers Supermarket opened its new “Blue Ribbon” full service store on at Vista Chino and Landau in April. Stater Brothers is the largest privately owned supermarket chain in Southern California with 162 stores in six counties.

“Fresh ‘n Easy”, a subsidiary of the British firm Tesco, plans to open a store on Date Palm Drive, south of 30th Avenue. Tesco focuses on busy residents who want fresh quality foods with the convenience of a smaller convenient store In addition, it will offer time-saving packaged, ready to eat meals. Plans for the new store will presented to the Planning Commission at its May 7th meeting for approval of its design review application.

The Cathedral City Redevelopment Agency also sponsors a Façade Improvement Program to help existing businesses improve their appearance to attract more shoppers. The City is looking for commercial/business partners along the Ramon Road corridor in Cathedral City interested in improving and renovating their signs, doors, windows, awnings, graphics, exterior light, landscaping, decorative fencing, façade treatment, parking surface, parking installation, among other improvements. All improvements must meet the City’s Building Codes and design guidelines for the project area and must provide make a substantial improvement to the business’s appearance to be included in the program.

City Redevelopment Funds will reimburse half of the costs for the improvements up to $615 per linear feet for businesses that apply for the program and are approved.

To learn more about the program, the specific target area and to obtain application materials contact Mitch Nieman , Development Project Manager at 760-770-0348. Properties that are outside the target area may be eligible for the program with City Council Approval.

En Español

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